Alvaro Casado Portuondo
Chief Revenue Officer AMEA, PV Hardware
Personal Bio:
Alvaro Casado Portuondo is Chief Revenue Officer for AMEA at PV Hardware. He has been part of PVH’s growth in the Middle East since its establishment in the region in 2017, building on experience across LATAM and Europe. With a background that blends project execution and commercial leadership, he focuses on turning complex market needs into bankable, deliverable solutions; aligning engineering, manufacturing, and on-ground service to de-risk projects for clients. Known for a sharp, pragmatic approach, he quickly identifies win-win paths by understanding what matters most to each stakeholder and balancing performance, risk, and value. His work is centered on long-term partnerships and accelerating the region’s clean-energy ambitions through reliability, delivery strength, and local capability.
You’ve just won the Regional Tracker Provider Award at the MESIA Solar Awards Ceremony, what does this win represent for you and your team?
Winning the Regional Tracker Provider Award for the second year in a row is meaningful because it reflects consistency in one of the most demanding solar markets globally. For our team, it validates the impact we focus on every day: bankable engineering, reliable manufacturing, and fast on-ground support that protects schedule and performance. For me, as CRO for AMEA, it’s also a recognition of how we work with developers and EPCs to find win-win solutions; balancing performance, risk, and value so projects move forward and partnerships last. This award is not a finish line; it’s a reminder to keep raising the bar as the region accelerates its clean-energy targets.
PV Hardware team winning the Regional Tracker Provider Award
Growth in this market takes consistency, what has been the key factor for PV Hardware progress in the region so far?
Our progress has been driven by a strong focus on R&D, fast reaction, and leading innovation; built specifically for solar and for the unique site challenges of this region.
Two drivers: cost-focused execution and continuous adaptation. In MENA, heat, dust, and extreme wind events meet aggressive schedules, so we start from what owners and EPCs truly need: delivery certainty, performance, and the lowest landed cost. A big part of that is our preassembled components; they reduce site manhours, interfaces, and installation risk.
The second driver is resilience engineered for this region. Our Total Stow approach is tailored to local weather patterns: fastest go-to-stow, no compromise on generation in normal conditions, and stable behavior even with changing wind direction.
Looking ahead to 2026, what’s the next big objective PV Hardware is working towards in the region?
In 2026, our objective is to scale impact through stronger localization, faster execution, and lower total installed cost; without compromising reliability. But for us, localization is a journey: the easy part is starting local production; the real challenge begins with delivery, repeatability, and continuous optimisation at scale.
That’s why we put a lot of emphasis on manufacturing excellence. Manufacturing is often treated as “a given,” when in reality it’s one of the most complex parts of the value chain; quality consistency, tolerances, throughput, supplier qualification, and traceability, all under tight timelines. Those complexities are only overcome through talented people and years of know-how, and that is where PVH has built real strength.
we help clients deliver GW-scale projects with more certainty; faster, with less risk, and with bankable long-term performance.
Why do you think industry recognition platforms like the MESIA Solar Awards matter for the growth of the clean energy sector across MENA?
MESIA plays a critical role in helping the market focus on what truly matters. In a fast-growing region like MENA, where priorities and conditions can shift quickly, having an industry body that is widely respected for its neutrality and depth of understanding brings real clarity. MESIA helps the ecosystem; developers, EPCs, OEMs, and financiers; anchor decisions on measurable value: execution quality, bankability, delivery certainty, and long-term performance, not just headlines or short-term actions.
That’s why recognition through MESIA carries weight. It’s a signal that a company is being assessed on what it consistently delivers on the ground, at scale. For PVH, it’s an important reference point that reinforces the fundamentals we stand for in this region: local capability, reliable execution, and solutions that work for all stakeholders.
What has your experience with MESIA been like so far, and what value does the MESIA network bring to companies operating in this space?
We’ve been close to MESIA’s journey from early on, and the growth of the network mirrors the acceleration of solar across the region. The value is practical: MESIA brings the right stakeholders together and creates quality conversations around what really matters; execution, bankability, localization, and long-term performance. The awards and events are not only visibility; they build trust and help connect partners that can deliver at scale. We will continue supporting MESIA, and we’re open to deeper collaboration that drives real industry impact; sharing lessons learned and helping raise performance standards across MENA.