Spotlight on Sherwan Hassan, Sales Director Middle East & Central Asia at Seraphim

Sherwan Hassan is a dynamic professional with a passion for renewable energy and business growth. With over 12 years of experience in the field, he has carved a path of success in the world of sales and business development, leaving a lasting impact on every organization he has been a part of.
Sherwan's journey in the business world began with a degree in business administration, setting a strong foundation for his career. His relentless pursuit of excellence led him to explore various companies and sectors, making him a versatile and adaptable professional.
Sherwan Hassan has a proven track record of helping companies expand their global footprint. His strategic insights and dedication to achieving company targets. He possesses a remarkable ability to lead sales teams and motivate them to surpass their goals, thus playing a pivotal role in driving the growth of the organizations he's worked with.

Please describe your role at Seraphim as well as your industry expertise.

As a sales director, Sherwan is responsible for leading and managing the sales team in the Middle East region. This involves setting goals, providing guidance, training, and ensuring the team is motivated and aligned with the company's sales objectives.
In parallel to that his primary responsibility is to devise and execute market entry and expansion strategies for the company's solar panels in the Middle East. This includes understanding market dynamics, identifying key stakeholders, and developing sales approaches to establish and grow the company's presence With an extensive experience in the solar sector spanning 8 years across Europe, the Middle East, and the Asia Pacific

What motivated Seraphim to invest in the MENA's solar industry?

The MENA region has one of the highest solar irradiance levels worldwide with huge potential for leading the global deployment of renewable energy, especially solar. Key regional solar markets have made remarkable strides in the growth of solar installed capacity over the past few years, fortified by ambitious goals and favorable government policies/incentives to drive the growth of the solar industry in both the short and long terms. For instance, in 2022, the United Arab Emirates implemented regulations aimed at raising the share of renewables in their electricity mix to 60% by 2035.

Seraphim wants to tap into MENA's market due to its huge potential, and are positioning ourselves to grow our presence exponentially in this region.

Can you tell us about what sets you apart from other competitors?

The quality of products. Stringent quality control is the cornerstone of Seraphim’s manufacturing process. We have developed a thorough understanding of all of our customer’s requirements, ensuring that our products perfectly fit their requirements and applications. As a result, our high-quality leading-edge solar PV modules have earned us increased loyalty from our long-term partners and newest customers.

What's a recent milestone Seraphim has achieved that you would like to share with us?

Seraphim earned the Tier 1 distinction from BNEF for 9 consecutive years, and the Top Performer distinction from PVEL for 5 times. Seraphim has been ranked ‘BB’ in the latest Q2 2023 release of the PV ModuleTech Bankability report published by PV Tech. With a total capacity of 12GW in 2023, Seraphim serves global customers with high-quality products and professional services. By the end of 2022, more than 20GW of Seraphim modules were installed in over 100 countries.

What are your expectations for the MENA region in terms of growth and new opportunities for Seraphim?

Seraphim has high expectations for the MENA region for market growth and new opportunities. The MENA region has abundant solar resources and a growing demand for renewable energy. We believe there is a great potential for the adoption of solar energy in this region,  and we anticipate that the MENA region will witness significant growth in solar installations, increased government support, and favorable policies to promote renewable energy. This will create new opportunities for Seraphim to collaborate with local partners, expand our customer base, and establish a strong presence in the MENA market.

How do you see the effects of the increasing adoption of solar energy on the MENA's economy in the coming years?

From the perspective of the solar industry and solar companies, the increasing adoption of solar energy in the MENA region is expected to have several positive effects on the economy in the coming years.

Investment Opportunities: The shift towards solar energy will attract both domestic and foreign investments in the MENA region. The development of solar power plants and related infrastructure requires substantial investments, creating opportunities for local and international companies to invest in the sector. This influx of investment will stimulate economic activity and drive further growth.

ABOUT SERAPHIM

Since its foundation in 2011, Seraphim has accomplished significant achievements and been continuously pushing the boundaries of our industry in terms of production R&D and technology innovation. Employing this strategy, Seraphim earned the Tier 1 distinction from BNEF for 9 consecutive years, and the Top Performer distinction from PVEL for 5 times. With a total capacity of 12GW in 2023, Seraphim serves global customers with high-quality products and professional services. By the end of 2022, more than 20GW of Seraphim modules were installed in over 100 countries, the excellent performance of these products has been widely verified under various natural conditions.