Spotlight on Mohamed Yosif, Key account manager at Menlo: The Leading Electric Distributor in MENA
A passionate and results-oriented Solar Energy professional with over 6 years of experience in the renewable energy industry. Leveraging a background in Electronic Engineering, I design and implement innovative solar business models for various applications, including Commercial & Industrial (C&I) and Utility sectors.
My focus is on driving the advancement of solar technology throughout the MENA region, while enabling clients to reduce their carbon footprint and energy costs.
Founded in 2020, Menlo has rapidly grown to become the fastest-growing EMEA distributor of photovoltaic (PV) modules and inverters, operating in over 37 markets. Menlo offers solar components from top brands, delivered quickly and affordably through its 14 strategically located logistics centers across EMEA.
The company's global ambitions are reflected in our recent expansion to the MENA region followed by the U.S market. Menlo Electric collaborates with the leading names in the industry, currently ranking among the top 3 distributors for Jinko Solar and Risen Energy, and serving as an official distributor for Sineng , JA Solar, Sungrow, Longi, Tsun, Deye, FoxESS, , and more.
As a leading PV distributor, Menlo serves over 300 clients in 37+ countries each month. Its 14 logistics hubs across EMEA manage a stock of 100 MW of components. The foundation of Menlo Electric's success lies in its international team of over 150 members, who speak 20 languages and contribute to everything Menlo Electric achieves as a company.
Interview Questions:
What specific qualities or offerings of Sineng Electric's products make them particularly appealing to the UAE/Middle East market?
- Comprehensive Portfolio: The product range, which includes central inverters and battery storage, caters to the market's diverse clientele.
- Commitment to Quality: DEWA, EWA, and SEC certifications showcase dedication to safety and reliability.
- Market Leadership: Your #1 ranking for central inverters in India signifies exceptional expertise.
- Global Reach: Subsidiaries across critical locations and a strong Middle Eastern presence.
What sets Sineng Electric apart from other manufacturers in the solar energy sector, and how does this align with Menlo's mission or values?
Adhering to the philosophy of “Sincerity, Unity and Progress”, Sineng has been working relentlessly to ensure state-of-the-art power electronics products and solutions. As a product-focused company, Sineng is always committed to delivering clean energy and advanced power electronics products.
Centered around enhancing customer values, Sineng insists on technology innovation, constantly improving the internationalization strategy. With business covering Asia, Middle East, South America, Europe and other markets, Sineng Electric contributes in global energy transition, striving to make more contributions towards a greener earth.
Which align and directly linked with Menlo strong commitment to sustainability , high-quality solar components and supporting the development of renewable energy projects across MENA.
Could you highlight some of the key products or solutions that Menlo will be offering as a distributor of Sineng Electric in the MENA ?
- PV Inverters
- String Inverters (Distributed inverters & Utility Inverters)
- Central Inverters (1500V Central & 1500V MV)
- Monitoring , Power Station O&M Mgmt.Platform
- Energy Storage System.
10 Years Warranty
Technical Support
Stock Availability in Dubai.
Looking ahead, what are the long-term goals or aspirations for Menlo as the distributor of Sineng Electric products in the UAE/Middle east?
This Cooperation aims to bring great possibilities and innovations to the MENA energy sector. We eagerly anticipate providing our customers with high-quality products and services.