Spotlight on Marcelle Combrink, General Manager - MENA at Menlo Electric & MESIA Board Member

With 15 years of leadership in the MENA region, his experience in strategic planning, sales amplification and customer satisfaction, combined with his proven ability to foster strong relationships and execute projects with transparency and efficiency, allows him to drive Menlo Electric's significant growth. 
An MBA holder from the University of Cumbria with a focus on energy and sustainability, Marcelle is also passionate about mentoring future industry leaders. His commitment to excellence and vision for growth will solidify Menlo Electric's position as a leader in the energy sector.

Please describe your role at Menlo Electric as well as your industry expertise.

Upon joining Menlo Electric, my objective was to redefine the traditional distribution model. While our aim was to introduce Tier 1 products into the market, we were determined to elevate our approach and provide additional value. At Menlo Electric MENA, we prioritize focused, committed, and loyal partnerships with both our clients and suppliers. Bridging the gap in product understanding among all stakeholders and delivering added value will position us to contribute to the sustainable future in the MENA region.

What motivated Menlo Electric to invest in the MENA's solar industry?

The MENA region's unique characteristics and opportunities, while presenting particular challenges for market entry, also offer a promising landscape for investment and development. With its diverse market conditions, the region demands a tailored approach and a deep understanding of local nuances. Moreover, MENA's position at the cutting edge of development encompasses a range of exceptional projects that serve as pivotal opportunities for companies aiming to make a significant impact and contribute to the region's growth.

Can you tell us about what sets you apart from other competitors?

At Menlo Electric MENA, our approach is centered on strategic partnerships with select suppliers and clients, rather than offering a wide array of brands. We aim to provide added value by offering dedicated support in various aspects of the product lifecycle. This includes comprehensive design assistance, reliable warranty coverage, and efficient on-site troubleshooting. Our commitment lies in delivering a seamless customer experience and reducing response times for support, ensuring that our clients receive unparalleled service and assistance throughout their journey with us.

What's a recent milestone Menlo Electric has achieved that you would like to share with us?

In the MENA region, our recent strides include the remarkable accomplishment of attaining Gold Partnership status with Jinko Solar in a mere six months, a testament to our strong collaborative efforts and commitment to excellence. Furthermore, our strategic partnership agreement with Sineng Electric for the MENA region marks another significant milestone, underlining our dedication to forging impactful alliances in the industry. As we look forward to 2024, we are poised to make major announcements that will not only drive excitement but also usher in unprecedented progress for the region, our valued clients, and our esteemed partners.

What are your expectations for the MENA region in terms of growth and new opportunities for Menlo Electric?

The region's steadfast commitment to the renewable energy sector showcases a clear trajectory towards sustainable growth, offering an array of promising opportunities on the horizon. At Menlo Electric, we are poised and ready to embrace the future, wholeheartedly dedicated to playing a pivotal role in shaping a sustainable and thriving future within this dynamic region. We are enthusiastic about the potential for impactful contributions as we work towards leveraging these opportunities for the advancement of renewable energy and sustainable development in the MENA region.

How do you see the effects of the increasing adoption of solar energy on the MENA's economy in the coming years?

As technological advancements and market forces continue to propel product evolution, the cost of solar solutions is witnessing a steady decrease, thus making them more accessible and cost-effective for various sectors. This dynamic and rapid-paced industry not only provides exciting opportunities but also plays a pivotal role in offering sustainable energy alternatives that bolster the economy. By offering affordable solar solutions, this industry contributes to the resilience and long-term prosperity of the country's economic outlook.

ABOUT MENLO ELECTRIC

Founded in 2020, Menlo has rapidly grown to become the fastest-growing EMEA distributor of photovoltaic (PV) modules and inverters, operating in over 37 markets. Menlo offers solar components from top brands, delivered quickly and affordably through its 14 strategically located logistics centers across EMEA.
 The company's global ambitions are reflected in our recent expansion to the MENA region. We collaborate with the leading names in the industry, currently ranking among the top 3 distributors for Jinko Solar and Risen Energy, and serving as an official distributor for JA Solar, Tongwei, Sungrow, Solax, Tsun, Deye, FoxESS, Sineng, and more.

 As a leading PV distributor, we serve over 300 clients in 37+ countries each month. Our 14 logistics hubs across EMEA manage a stock of 100 MW of components. The foundation of Menlo Electric's success lies in our international team of over 150 members, who speak 20 languages and contribute to everything we achieve as a company.