Spotlight on Innovation- PVH at World Future Summit 2025

                                                                                                  Surmai Kaushik

                                                                                         VP Sales AMEA- PV Hardware 

1. Having exhibited at the World Future Energy Summit 2025, what were your main objectives for participating, and do you feel they were achieved?

Our primary objective at WFES 2025 was to strengthen relationships with our local customers through face-to-face interactions. Direct engagement allows us to gain deeper insights into their needs and challenges, enabling us to provide tailored solutions. As the first company to establish local manufacturing in the region, we place great emphasis on building strong, personal connections and celebrating milestones with our customers. With the market expanding and competition increasing, maintaining close relationships remains a key differentiator for PV Hardware.

Our participation at WFES 2025 successfully reinforced our commitment to the region, enhanced customer trust, and positioned us as a leader in localized, high-performance solar tracking solutions. Through meaningful discussions and collaborations, we achieved our goal of strengthening partnerships and driving the future of solar energy in MENA.

2. Were there any significant updates, partnerships, or breakthroughs during the summit that you would like to highlight?

Winning the Mesia Solar Award for the Regional Solar Tracker 2025 was definitely the top highlight amongst others. Winning this award showcases the trust we built over the last 7 years of being in the region and being the first ones to have the vision to set ground in the region and build our factory to supply the ongoing demand in the region. Our local partnerships and manufacturing have led to bringing pride into the local economy and the ministry to support us with all our new goals and milestones. We are very proud of our customers who support us for our goals.

3. What were the key takeaways from your participation at the World Future Energy Summit 2025, and how did the event contribute to your business goals?

The summit strengthened our engagement with EPCs, developers, and policymakers, helping us expand our regional footprint, showcase our latest solar tracking solutions, and align our strategies with the industry’s future direction. At WFES 2025, we are always happy to meet & connect with our local customers and new customers who are showing interest in the latest Solar Tracker Technologies. 

As PVH, we try to keep an open booth for customers to come interact with our real assets and 3D experience to showcase the latest version of our products and focus on an easy approachable design philosophy to allow the customer to experience the best in house manufacturing tracker solution for all their needs.

4. What trends or innovations did you notice at the summit that could shape the future of renewable energy in the MENA region?

At the WFES 2025, several key trends and innovations stood out that could shape the future of renewable energy in the MENA region.

• Advanced Solar Technologies – The adoption of high-efficiency bifacial modules and next-generation solar trackers, such as PVH’s AxoneDuo Infinity Solar Tracker, is enhancing energy yield and project resilience in harsh desert conditions.
• Energy Storage Integration – Battery energy storage systems (BESS) are becoming essential for grid stability, enabling better energy management and maximizing solar penetration.
• Localization & Supply Chain Development – Governments and developers are prioritizing local manufacturing and supply chains to enhance energy security and reduce costs.
• Digitalization & AI in Solar – AI-driven monitoring, predictive maintenance, and smart tracking systems are optimizing solar plant performance and reducing operational risks.
• Green Hydrogen & Hybrid Projects – Increased focus on green hydrogen and hybrid renewable systems is diversifying energy portfolios and driving long-term sustainability.

5. As a MESIA member, how do you think the association supports your company’s goals and contributes to the growth of the MENA solar industry?

As a MESIA member, PVH benefits from the association’s role in fostering collaboration, advocacy, and knowledge sharing in the MENA solar industry. MESIA provides valuable market insights, networking opportunities, and policy support that align with our mission to drive solar innovation.

Through MESIA, we engage with key stakeholders, showcase our cutting-edge solar tracking solutions, and contribute to discussions that shape the region’s renewable energy landscape. The association’s efforts in creating favorable regulatory frameworks and promoting local manufacturing further support our growth and industry leadership.

                                                                                         About PV Hardware 

PVH is a global leader in solar tracking solutions, with over 32 GW of solar tracking systems supplied to more than 400 PV plants worldwide. Our installations span 160+ plants exceeding 50 MW, contributing to 4.8 GW of the installed power. PVH provides end-to-end support, from mounting assistance and structural calculations to cabling installation and commissioning, ensuring seamless operations. Our products are manufactured in the Middle East & Europe, with large stock ready for delivery, guaranteeing on-time supply and exceptional reliability.