As an advocate for renewable energy, mainly solar, I am eager to bring my expertise in communications and marketing to MESIA as the Communications and Marketing Director. My vision for this role centers on amplifying our association's impact and visibility in the global arena. I aim to develop and implement innovative marketing strategies that highlight MESIA's initiatives and achievements in the solar energy sector. My goal is to build compelling narratives that resonate with diverse audiences, enhancing member engagement and attracting international stakeholders. Through strategic partnerships, digital outreach, and impactful storytelling, I am committed to elevating MESIA's profile, driving awareness about the importance of solar energy in the Middle East, and fostering a community of passionate renewable energy advocates. My objective is to turn MESIA into a leading voice in the global dialogue on sustainable energy solution and attract many new members from Europe and the USA.