About Teri
My name isTeri I Wang. I am currently the sales director of HONGKONG VAZPO NEW ENERGY CO.LTD. I have been deeply involved in the foreign trade of new energy for 20 years. The company focuses on the research and production of photovoltaic cables, and its products are widely used in solar power generation systems. We are committed to providing efficient and reliable connection solutions for global clean energy projects.
With a profound understanding of the policy environment and customer demands in the Middle East market, I led the development of multiple large-scale photovoltaic project collaborations in the region, accumulating rich experience in cross-border resource integration and business negotiations. Skilled in international team management, market strategy formulation, and cross-cultural communication, I always aim to promote the implementation of green energy technologies as the core goal.
We look forward to leveraging the association platform to deepen technical exchanges and industrial cooperation with our counterparts in the Middle East, and jointly promote the development of the regional photovoltaic ecosystem.
Please describe your role at HONGKONG VAZPO NEW ENERGY as well as your industry expertise.
I. Job Responsibilities in the Company
Strategic Planning and Market Expansion
Develop global sales strategies, focusing on expanding photovoltaic markets in the Middle East, Europe, and the United States, and leading negotiations and contract implementation for MW-level photovoltaic power station projects regarding cable supply
Analyze international energy policies and technical standards (such as IEC 62930), adjust product strategies to adapt to regional market differences
Form and manage cross-border sales teams, set annual performance targets, monitor accounts receivable recovery and risk control
Establish a sales training system to enhance the team’s professional interpretation capabilities regarding photovoltaic cable technical parameters and application scenarios
Lead the maintenance of strategic customers (EPC contractors, photovoltaic module manufacturers), deepening cooperation through customized cable solutions (such as high-temperature resistant, UV-resistant special cables)
Establish a customer feedback closed-loop mechanism to drive the R&D department to optimize product performance (such as increasing the current carrying capacity by 15%)
II. Personal Core Competencies
20 years of dedicated experience in new energy exports, with in-depth knowledge of the dynamics of the photovoltaic industry and the evolution of cable technology (such as the upgrade requirements for 1500V system cables)
Successfully led the cable supply for a 5GW photovoltaic project in the Middle East, familiar with certification systems such as SASO in Saudi Arabia and ESMA in the United Arab Emirates
In the past three years, I have driven the company’s overseas revenue to grow by an average of 35% annually, with the share of emerging markets reaching 60%
Established a global distribution network covering 30 countries, and established testing cooperation channels with institutions such as TÜV and UL Based on data-driven decision-making (with a CRM system utilization rate of 95%), we advocate a “agile response + technical marketing” team culture
What motivated HONGKONG VAZPO NEW ENERGY to invest in the MENA’s solar industry?
Our focus on developing the markets in the Middle East and North Africa is based on the following three points:
1. The scale expansion is widely recognized. The installed capacity of photovoltaic power in the Middle East and North Africa is expected to increase from 40 GW in 2024 to 180 GW in 2030, with an annual growth rate of over 25% (29). Three countries, Saudi Arabia, the United Arab Emirates, and Egypt, account for 80% of the increase, supporting the development of over 50 GW-level projects (such as the Saudi Sudair 2 project with a capacity of 1.5 GW). The International Energy Agency (IEA) predicts that the region’s photovoltaic power generation will increase 15 times by 2035, contributing 12% of the global increase in new energy.
2. Dual benefits of policy and cost
Saudi Arabia’s “Vision 2030” requires a 50% share of renewable energy, with a 20-year tax-free policy; the United Arab Emirates has waived solar power tariffs until 2027 and plans $60 billion in new energy investment. The regional electricity cost is as low as 1.7 cents per kilowatt-hour, with a project IRR of 8-12%, and the cash flow stability far exceeds that of other emerging markets.
3. Dominant advantages of China’s industrial chain
Chinese photovoltaic products account for 70-80% of the imports in the Middle East, and the export volume of components will exceed $15 billion in 2025. Local production (such as the Saudi photovoltaic battery factory) has exceeded the threshold of a 30% local content rate, and combined with high-temperature-resistant cables (70°C+) and 1500V systems that are adapted to desert environments, it forms a technical barrier.
Can you tell us about what sets you apart from other competitors?
Our key differentiator is integrated, scalable manufacturing power. With three specialized factories and six dedicated PV irradiation production lines, we achieve an annual output of 800,000 km of high-quality PV cables. This massive, controlled capacity ensures reliable supply and consistent performance for large-scale projects. Furthermore, our global reach, supplying over 80 countries, validates our product reliability and our deep understanding of diverse project requirements and international standards, giving our clients a trusted, proven partner.
What’s a recent milestone HONGKONG VAZPO NEW ENERGY has achieved that you would like to share with us?
A significant recent milestone is surpassing the export of our PV cables to over 80 countries and regions worldwide. This achievement underscores the global trust in our product quality and reliability. It is a direct result of our focused strategy on international markets and our ability to meet the stringent technical standards of diverse solar projects across different continents. This global footprint strengthens our brand and positions us as a truly international supplier in the solar energy sector.
What are your expectations for the MENA region in terms of growth and new opportunities for HONGKONG VAZPO NEW ENERGY?
As a company specializing in exporting new energy photovoltaic cables to over 80 countries and regions, we have joined the Photovoltaic Industry Association of the Middle East and North Africa. The growth and opportunities ahead are promising. In terms of growth, by leveraging the accelerated expansion of the local photovoltaic market and the surge in cable demand, and by leveraging the resources of the association to enter gigawatt-level projects, we can significantly increase regional sales, market share, and customer repeat purchase rates. In terms of opportunities, we can precisely connect with high-quality customers and partners. By leveraging the association to promote localization strategies to reduce costs and avoid barriers, quickly adapt to local standards and iterate technologies, we can also expand the North African market with the Middle East as a hub. At the same time, we can seize the demand for special cables in emerging fields such as green hydrogen, and improve the global export network.
How do you see the effects of the increasing adoption of solar energy on the MENA’s economy in the coming years?
In the coming years, the widespread application of solar energy technology in the Middle East and North Africa will drive economic transformation in multiple aspects, such as optimizing the energy structure, attracting investment and creating jobs, and fostering cross-regional cooperation. However, it may also bring short-term challenges such as industry adaptation. The specific impacts are as follows:
1. Optimizing the energy structure and enhancing economic stability: This region has long relied on the oil economy. Oil-exporting countries face the problem of domestic energy demand growth squeezing their export share, while importing countries have to bear high import costs. The popularization of solar energy can enable oil-exporting countries like Saudi Arabia to reduce internal energy consumption, increase export volume to obtain more revenue; countries like Jordan that import energy can significantly save energy import expenses. For example, Saudi Arabia’s “Vision 2030” strategy focuses on solar energy to promote energy diversification, aiming to achieve 50% of electricity from renewable energy by 2030.
2. Driving industrial development and creating a large number of jobs: The solar energy industry will drive the rise of upstream and downstream industries such as photovoltaic component manufacturing, power station construction and operation and maintenance. Saudi Arabia has launched a total investment of 1.51 billion US dollars for 7 solar energy projects, expecting to create nearly 10,000 jobs; Morocco has invested 9 billion US dollars in building 5 solar power stations, which not only promotes the development of its own solar energy industry but also drives the coordinated progress of related industries in the North African region. At the same time, tax incentives and other policies in many countries have also attracted Chinese and foreign enterprises to invest and build factories, further improving the industrial chain and increasing employment.
3. Stimulating cross-regional energy trade and opening up new economic growth points: This region has abundant solar resources. The European Union has proposed relevant cooperation ideas, planning to make it meet 20% of Europe’s electricity demand by 2050. In the coming years, with the improvement of infrastructure such as cross-continental power transmission, the Middle East and North Africa region is expected to become an important global solar energy output area. Through energy exports, it will open up new economic growth points and enhance regional geopolitical economic influence.
4. Balancing regional economies and facilitating development in remote areas: The solar energy distribution in this region is balanced and there is a lot of desert land, which is suitable for building large power stations, enabling energy to be distributed evenly within the region. At the same time, offline solar lighting and other technologies can solve the power supply problems in remote areas of Africa. The market size of related technologies is expected to be considerable, which can not only stimulate local consumption but also promote basic economic activities in remote areas, narrowing the regional development gap.
Open question, is there something you want to add?
As an export-oriented photovoltaic cable enterprise, joining MESIA aims to obtain four key supports to help deepen the market penetration in the region:
1. Precisely connect with core resources and open up the channel for business implementation. Connect with core partners such as EPC enterprises, project owners, local distributors, and sovereign funds within the region to obtain cooperation opportunities for gigawatt-level photovoltaic projects. Build a communication bridge between the government and enterprises to assist in connecting with energy departments of various countries and understanding the entry requirements and application processes of large-scale bidding projects.
2. Provide market and policy support to reduce compliance and operational costs. Provide in-depth reports on regional market trends, local compliance requirements, tariff policies, etc., to clarify the direction of market layout.
Interpret product certification standards of various countries and assist in adapting to local technical specifications to shorten the certification cycle and reduce compliance costs.
3. Build an exchange platform to facilitate industry collaboration and technological iteration. Organize industry exhibitions, technical seminars, and other activities to promote technical exchanges and experience sharing with local enterprises and international counterparts.
4. Promote the共建 of the industrial ecosystem and strengthen the regional influence of the enterprise. Participate in the formulation of industry standards and best practices to enhance the enterprise’s voice in the regional market.
Rely on the association’s endorsement to enhance brand credibility and help promote long-term layouts such as local production， supply chain establishment， etc
About Hongkong Vazpo New Energy
Hongkong Vazpo New Energy Co., Ltd. was established in 2025,specializing in manufacturing solar cables, solar connectors,electrical wires, and power cables.
With modern production facilities covering 400,000m? andcertifications including ISO9001, UL, TUV, CE, CQC, IEC,and VDE, our products are widely used in solar and industrialprojects worldwide
Vazpo is committed to providing safe, reliable, and high-qualityproducts while building long-term partnerships for mutualsuccess