Ong Sin Ning
Head of Marketing & PR, Quantified Energy
About Ong Sin Neng
Ong Sin Ning is Head of Marketing and PR at Quantified Energy (QE), where she focuses on the intersection of deep-tech innovation and solar asset bankability. She leads global marketing, communications, and industry engagement initiatives that support the adoption of QE’s data-driven quality assurance solution in the utility-scale solar market. With over 15 years of experience in marketing and high-growth technology startups, Sin Ning focuses on advocating QE’s technical innovation to industry stakeholders to strengthen the reliability, bankability, and long-term performance of solar assets worldwide.
Please describe your role at Quantified Energy as well as your industry expertise.
As the Head of Marketing and PR, I manage the global communication strategy for our technology solutions. My focus is on translating complex deep-tech innovations into clear value propositions for solar asset owners and investors. With 15 years in the tech-startup ecosystem, I specialize in building brand trust within high-growth technology industries. My role involves managing our full marketing ecosystem, including fortifying our brand presence across digital and physical channels, such as global industry engagements and membership associations. By engaging with partners and industry bodies worldwide, I advocate for higher standards in solar quality assurance, ensuring that technical insights lead to improved asset bankability and long-term operational excellence.
What motivated Quantified Energy to invest in the MENA’s solar industry?
The MENA region represents one of the most ambitious solar frontiers globally, characterized by large-scale utility projects and high solar irradiance. However, the harsh desert environment – marked by extreme heat and dust – presents unique challenges for maintaining solar asset performance. QE was motivated by the opportunity to apply our integrated AI and automation ecosystem to help regional developers manage these risks. By ensuring that assets are performing at peak efficiency, we strive to be a key facilitator of the region’s green energy transition. Our involvement is driven by the desire to provide the deep-tech diagnostics needed to maintain the reliability of these massive installations, ensuring they meet the renewable energy needs of future generations while remaining financially sustainable for investors.
Can you tell us about what sets you apart from other competitors?
QE is redefining the standards of solar asset management for the utility-scale solar industry. While conventional inspections are limited to basic thermal detection, QE offers a sophisticated AI-driven ecosystem based on our patented autonomous drone EL mapping technology that bridges the gap between field physics and financial bankability.
Our solar PhD-led team understands in depth the root causes of asset underperformance. Our core technology – high-speed, lab-quality EL mapping – captures deep-layer defects that others miss. Most significantly, our proprietary quantitative EL analysis methodology moves beyond simple “detection” to predictive diagnostics. By leveraging these high-fidelity datasets through our AI engine, we empower asset managers to make informed decisions to de-risk the lifecycle of their power plants.
What’s a recent milestone Quantified Energy has achieved that you would like to share with us?
We are proud to have recently expanded our footprint with key projects in Oman and the UAE, including the completion of the world’s largest electroluminescence (EL) mapping project to date in Oman, covering over one million PV modules from a single site. Successfully deploying our autonomous drone EL mapping technology in the Middle East climate – through collaborations with industry leaders such as EDF and ACWA Power – validates our strategic utility to the region.
Our commitment to technical excellence was further recognized when we won The ACWA Power and Dii Desert Energy Innovation Challenge award, highlighting our role in enhancing asset reliability. This milestone is a testament to the industry’s growing recognition that high-resolution data is critical for the long-term viability of solar energy. By translating technical excellence into operational bankability, we ensure that utility-scale installations are not just built but are built to last.
What are your expectations for the MENA region in terms of growth and new opportunities for Quantified Energy?
We expect the MENA region to become a global leader in high-efficiency solar technology and automated O&M (Operations and Maintenance). As the region moves toward TOPCon and bifacial modules, the complexity of managing degradation risks increases significantly.
We see substantial opportunity to integrate our AI-driven analytics directly into the regional digital infrastructure. As asset owners seek to mitigate investment risks in harsh environments, our role is to provide the “digital truth” required for warranty validation and insurance bankability. We anticipate deeper collaboration with local developers to build a localized technical ecosystem centered on AI and robotics, turning raw data into a standard pillar of sustainable asset management.
How do you see the effects of the increasing adoption of solar energy on the MENA’s economy in the coming years?
The transition to solar is a powerful engine for economic resilience in the MENA region. By reducing reliance on fossil fuels for domestic power, nations can preserve oil and gas for export or higher-value industrial uses. Furthermore, the massive scale of these solar power plants creates a local “knowledge economy,” fostering jobs in high-tech fields like AI, robotics, and advanced engineering. This shift supports local communities by providing cleaner air and more stable energy costs. Economically, the move toward “bankable” solar assets – verified by rigorous technical standards – attracts international capital, positioning the region as a hub for sustainable finance. Ultimately, this creates a virtuous cycle of investment, innovation, and environmental stewardship.
Open question, is there something you want to add?
At Quantified Energy, we believe the sustainability of the solar industry depends on the intelligence layer behind the asset. It is not enough to simply install megawatts of power; we must ensure those megawatts are delivered effectively for 25 to 30 years. Our mission is to provide the scientific clarity needed to make solar a bankable and trusted energy source globally. As a team of solar PhDs at the forefront of AI innovation, we are keen to partner with visionary stakeholders in the MENA region to co-develop customized AI-driven solutions that address the most complex challenges across the utility-scale solar lifecycle. As we look toward the future, we remain committed to supporting the MENA region’s vision of a clean energy future, ensuring that the transition is underpinned by data, transparency, and technical excellence.
About Quantified Energy
Quantified Energy (QE) is a Singapore-based deep-tech company that bridges PV physics and advanced automation. As a spin-off from the Solar Energy Research Institute of Singapore (SERIS), QE provides an integrated AI-driven ecosystem designed to maximize solar asset performance. By synthesizing high-fidelity data acquisition with proprietary drone inspection and predictive modeling, QE transforms complex diagnostics into actionable insights that enhance the efficiency and long-term reliability of utility-scale solar PV power plants. QE is backed by strategic investors including Vertex Ventures Southeast Asia & India, Asian Development Bank Ventures, Beacon Venture Capital, and Qingsong Group. Our mission is to redefine solar asset management by turning complex field data into strategic financial bankability, ensuring utility-scale installations are built to last.